How do we paint kids purple?
February 13, 2009
I just finished watching Loic´s Interview of Seth Godin on Youtube on his views why a company needs a tribe and how this can be achieved. Seth is the guy who also wrote “The purple cow” – a book i read and really love!.
As we already have a lot of ideas for our marketing campaing, my head now spins around the fact on how we can get our tribe?! What is that core message we need to get out to make people follow?
There are companies that jump on the “viral bandwagon” and produce a mumbo – jumbo video – but nothing happens. The quality of the video isn´t bad – but no tribe in sight. This is what causes me to have a good respect for this tasks.
Finally this is one of my omnifocus Projects now “Paint the cow – get the tribe” – and i am open for your suggestions on how to achive it!
Our core mission is to generate a secure environment for children to use the web.
We adress the kids wish not to be overlooked like a big brother. We integrate the parents, teachers and other parts of the society in that proess. Kids are our future, and families are tribes by nature. I guess there are a lot of building blocks already out there for us!
kinkon wins Pioniergeist 2008 Award
February 11, 2009
We are very proud to announce that – already eight weeks ago – on November 17th 2008 our project was awarded with the Pioniergeist 2008 Award. Almost unable to believe it we even made it to the top and got the first price!
We want to take this chance to thank all of our families, our team, our business angels and upcoming investors. They gave us all their support and without them we would have gone nowhere 
THANK YOU!
You can see a picture gallery and a german posting of this here on the website of the ISB Bank. Our regional center for economic interaction was so kind to mention us as well here.
The two other winners were very impressive. Third place was taken by a very charming couple who founded the “Brauhaus Goldener Engel” brewery out of nothing, and second place went to a cleaning company (haber Textile Dienste) who automized the way to get rid of your dirty work wear and receive a clean set from a robotic machine they invented.
It is an honor to receive such a price and share the event with these great and inspiring guys!
Switch – Exciting week
February 11, 2009
Ab diesem Blogeintrag werden wir hier in “the english Language” bloggen.
Danke für Euer Verständnis!
The above is the german version of the announcement that The kinkon blog will furtheron be written in english. So welcome all International friends as well.
This week has been very exciting.
