How do we paint kids purple?

I just finished watching Loic´s Interview of Seth Godin on Youtube on his views why a company needs a tribe and how this can be achieved. Seth is the guy who also wrote “The purple cow” – a book i read and really love!.

As we already have a lot of ideas for our marketing campaing, my head now spins around the fact on how we can get our tribe?! What is that core message we need to get out to make people follow?

There are companies that jump on the “viral bandwagon” and produce a mumbo – jumbo video – but nothing happens. The quality of the video isn´t bad – but no tribe in sight. This is what causes me to have a good respect for this tasks.

Finally this is one of my omnifocus Projects now “Paint the cow – get the tribe” – and i am open for your suggestions on how to achive it!

Our core mission is to generate a secure environment for children to use the web.

We adress the kids wish not to be overlooked like a big brother. We integrate the parents, teachers and other parts of the society in that proess. Kids are our future, and families are tribes by nature. I guess there are a lot of building blocks already out there for us!